This hack helps you build brand AND sales

I recently invented a new idea.

Content Sliders.

I was explaining to my team the importance of knowing when to lean into a certain content style.

All of our client content falls into the PESTO Pillars.

This helps us balance building brand and converting sales.

So how much of each pillar should you create?

Think of it as %.

In NBA 2K (my favorite game was I was 14 years old) you could adjust the sliders to affect how the game would play.

Want all your players to run faster

Turn the slider up to 100%.

Let’s apply this to your Personal Brand.

Start with 20% for each of the 5 pillars.

If you go viral and need to focus on conversions?

Turn up the Social-proof slider to 40-50%.

If you’re low on leads and need to go viral?

Turn up the Expertise or Trending slider.

And so-on, and so forth.

This is my favorite way breaking down ‘What to Write’ when building a Personal Brand.

Interested in going in depth on this?

The PESTO Pillars course is currently in beta.

I’m personally emailing the next 10 buyers and building a custom module that you think would be valuable for you.

Click the link above or reply “PESTO” and I’ll shoot you the checkout page.

Cheers,

Marcos