how to get ahead with content

I just gave an all-hands meeting to our team at The Birdhouse.

And I led with a story I heard from the writings of Jeff Bezos.

(if you saw my recent viral tweet, you know I try to study the greats often)

The jist of it is:

1 successful experiment can pay for 1,000 failures.

This is the exact mindset we try to have when we write content for clients.

Every week on our innovation sessions we’re thinking about how we can push the narrative and do something new.

• a new hook framework

• a new trending topic

• a new style of thread

Ask yourself:

• What’s something I haven’t seen being done?

• What’s something I can take from other mediums (TV, Books, etc.) and utilize on my platform?

This is how you win in content.

A great example of this is Hormozi’s recent video series building businesses in real time.

It’s a variation of Shark Tank that fits his brand and target market.

This is a muscle you will build over time in your content brain.

Exercise it today, and let me know the results.

Cheers

Marcos