If you're avoiding personal posts because you think they're "unprofessional," you're killing your Personal Brand.
In fact, you’re not building brand — you’re building an account.
Here's why:
Your ideal clients don't just want another faceless business.
They want to connect with a real person who gets their struggles and can help them win.
Every time I share something personal - whether it's about my Army days, traveling to Bali, or training Jiu Jitsu - I see deeper engagement than my pure business content.
Think about it:
Personal content builds trust
People remember stories, not statistics
Your unique experiences set you apart
Authenticity attracts your ideal clients
I always give these examples to my clients:
If you post about getting engaged, one of your ideal prospects just got engaged too… now they relate to you.
If you post about getting a dog, one of your ideal prospects just got a dog too… now they relate to you.
And so on.
You don't need to share everything. But sprinkle in those personal moments. They're not just posts - they're bridges to real connections.
That's how you build a brand that lasts.
Hope this helps,
Marcos
P.S. If you haven’t already, join my 𝕏 MBA course. There’s an hourlong masterclass about the PESTO pillars in there that goes over this exact point in detail.
