The 4-step process:
→ Traffic
→ Setter
→ Closer
→ Product
1. Traffic
𝕏 has 3 core post categories:
- Posts (formerly Tweets)
- Threads
- Video
There are also sub-categories like voice-recordings, quote tweets, replies, pictures/memes, spaces, etc.
Focus on the main 3 needle-movers. Write 2-5 threads per week. Post 3-5 times per day. Post video daily.
Mix up the content using the PESTO pillars 🍝:
Personal
Expertise
Social-Proof
Trending
Opinions
Your content is the heartbeat of your business. At the agency, these 5 pillars have created the most profitable, viral, and well-rounded Personal Brands.
2. Setter
There are 3 ways you'll book sales calls for your high-ticket product or service:
- Inbound DMs
- Outbound DMs
- Organic VSL Clicks
You or your DM setter will handle the inbound+outbound DMs.
Send at least 50 outbound per day.
Your VSL will convert organic link clicks via Profile Visits generated from content.
3. Closer
You or your closer will get on calls with prospects and pitch them your product.
Only sell to people you can help.
For sales calls, use the CLOSER framework:
Clarify why they're there
Label their problem
Overview their past pain
Sell the vacation
Explain away concerns
Reinforce their decision
I’ve personal used this exact model to build our agency.
Over 100 of our clients have implemented the same for the e-learning or consulting companies. It's proven.
4.Product
None of this matters if you don’t have a killer product or service that gets results.
Your brand = your reputation.
The faster you get referrals and become “the guy” for something.
The faster your brand will enable the ‘snowball effect.
You get better quality and higher profile followers from being the “go-to” in your industry.
Your entire mission with this funnel:
• Post Social Proof
• Acquire customers
• Get new Social Proof
• Post Social Proof
• Rinse, Repeat
Hope this helps.
Cheers
