The Algorithm shift (this changes everything)

Last month, I spent 48 hours dissecting every detail of X's new algorithm.

What I found completely changes how we're building accounts in 2026.

And if you're a small account? This is the best news you've had in 3 years.

Here's what just happened:

Elon just announced that Grok (X's AI) is now reading every single tweet and watching every video that goes live on the platform.

Then it matches users to the content they're most likely to find interesting.

Translation: The "small account problem" is dead.

You know that frustration of posting something brilliant and getting 47 views? That's about to change dramatically.

For the first time since 2022, a zero-follower account posting great content has the same organic reach potential as TikTok or Instagram Reels.

Here's why this matters for your business:

The old X algorithm rewarded network effects. Big accounts got bigger. Small accounts stayed invisible.

The new Grok algorithm rewards relevance. Your content gets shown to people who actually care about your topic - regardless of your follower count.

At our agency, we've generated over 10 billion impressions for clients. And now we're completely rebuilding our strategy around these three core shifts.

The New Playbook:

1. Go Deep on 1-3 Hyper-Niche Topics

Stop trying to be everything to everyone.

If you're building software, that's ALL you talk about. If you're launching an agency, go obsessively deep on that topic.

Because users can now ask Grok: "Show me only posts about building software."

And if that's your niche? You just became visible to every person interested in your exact category.

The algorithm already uses "sim clusters" (fancy name for communities like NBA Twitter or Tech Twitter). With Grok, this becomes 3x more important.

Pick your lane. Own it completely.

2. Integrate Media Into Everything

Text-only tweets are dying.

Grok is watching your videos. Reading your graphics. Analyzing your memes.

And just like TikTok, the longer users spend with your content, the more the algorithm rewards you.

The math is simple:

Start creating: → Short-form videos → Long-form content → Graphics and memes → Visual breakdowns

Pro tip: Repurpose trending media. On mobile, hold down any video, click "post video," and it drops into your composer. Add your unique take. Post.

You just hijacked proven engagement.

3. Ride Trending Topics Like Your Business Depends On It

This is the most underutilized strategy on X.

When major events happen, X hits 1 billion active users - nearly double the normal 500-600 million.

If you're a small account, trending topics are your cheat code.

During the Super Bowl, everyone searches "Super Bowl." If you post a breakdown of the commercials with that keyword, you're suddenly visible to millions of people who would never find you otherwise.

With Grok analyzing interest in real-time, trending content gets supercharged reach.

The algorithm literally looks for what everyone wants to see RIGHT NOW and shows them your content.

(We have a module inside the 𝕏 MBA that goes over exactly how to find trending topics in your niche —> click here if you’re interested)

Bottom line:

The game has always been simple: Create highly engaging content in your niche, and you win.

Small accounts finally have the same shot as the big players.

At The Birdhouse, we're already implementing this across every client account. The results are showing up fast.

Hope this helps.

Cheers.

Marcos