The Instagram/X hybrid nobody's using

Last Tuesday, one of our clients posted the same content they've been posting on X for months.

Except this time, they posted it somewhere else.

24 hours later: 47,000 impressions. Zero paid promotion. Account had 200 followers.

The post didn't even do well on X.

The Platform Everyone Forgot About.

Remember when Threads launched in 2023 and everyone said it would kill Twitter?

Then crickets.

Everyone moved on. Declared it dead. Went back to X and LinkedIn.

But something happened while nobody was paying attention.

Meta kept building. They added DMs. Community notes. Better algorithm. And most importantly—they integrated it with Instagram's 2 billion users.

Now we're seeing results that frankly don't make sense:

→ Small accounts (under 1K followers) getting 10K-50K impressions organically

→ Posts going viral on BOTH Threads and Instagram simultaneously

→ 10% of your Instagram followers automatically converting to Threads followers

→ Inbound DMs coming through both Instagram and Threads

Zero additional work. Multiple algorithm exposures.

Here's Why This Works Right Now

The platform is still in that golden "early adopter" window.

You know that phase where small accounts actually get reach? Where the algorithm favors new creators? Where you don't need 50K followers to get seen?

That's Threads right now.

I pulled the analytics on two of my recent posts:

Post #1: 85% of impressions came from Instagram's algorithm (not even Threads)

Post #2: 97% came from Threads homepage feed

Same content. Two different viral pathways. One piece of work.

And because your Threads profile shows up directly on your Instagram profile, you're getting compound growth effects across both platforms.

The 3-Step System We're Using

This is stupid simple.

Step 1: Create 3 posts per day

Step 2: Automate cross-posting Use Hypefury (or similar tool) to auto-post to both X and Threads simultaneously. One click. Done.

Go to Settings → Connections → Enable Threads Then enable "cross-post to Threads" for all queued posts

Step 3: Comment on 5-10 big accounts daily (optional but powerful) Reply to major creators in your niche on both platforms. This is sweat equity that compounds fast on a growing platform.

If you're a business owner, have a VA do this. If you're serious about scale, hire an agency (shameless plug: that's what we do).

What This Actually Looks Like

Client example from last month:

Another client had 100K Instagram followers. Downloaded Threads. Instantly got 10K Threads followers from the auto-follow prompt. Started posting. Now averaging 25K impressions per post.

Same content. Same effort. Multiple revenue streams.

The Window Is Closing

Here's the thing about early-mover advantages—they don't last.

Right now, the big creators are starting to figure this out. Hormozi, Cody Sanchez, Sahil Bloom—they're all repurposing to Threads now.

Which means the algorithm is about to get more competitive.

The accounts that build audiences NOW will have leverage when everyone else shows up late in 6-12 months.

You're already creating content for X and LinkedIn. You're already building systems. You're already doing the work.

This is literally just clicking one button to 2x your distribution.

Start today:

If you want the complete system we're using to scale founders on X, LinkedIn, and now Threads—including the content frameworks, automation setups, and DM funnel strategies—reply to this email with "THREADS" and I'll send you the details.

Hope this helps.

Cheers.

Marcos

P.S. — As always, here’s a little video breaking down exactly this: