Hey,
Jeremy Haynes sells a $10K/month offer. His Inner Circle caps at 250 members.
So for every post we write for his X, we ask one question: who do we want this to pull in?
That question filters every tweet.
Since he hired us, his X went from 8,123 to 24,512 followers. That’s a small number next to the big name accounts.
But people join his Inner Circle and tell us they read his posts every day before they paid.
If you sell to rich people, chasing reach can backfire.
A post that hits 4M views brings in the general public and unwarranted hate comments.
We delete posts that blow up that far. For Jeremy, the target is 10K to 500K views.
The fix
Name your buyer in the hook. “I’ve been selling to rich people for 10+ years” filters everyone else out, and the rest read it anyway out of curiosity. That thread did 200K views and got more bookmarks than likes.
Mine what you already record. Jeremy talks into a camera a few times a week. We turn that into 20+ posts. He never brainstorms a tweet.
Send everything back to your best converter. For Jeremy, that’s YouTube. Any post that beats his top 20% gets a plug underneath pointing there.
The compound effect
Wealthy buyers almost never follow and then buy. They read a thread, watch a video, lurk for months on a burner account, and then book. No single tweet gets credit for the sale. What gets the sale is the full content ecosystem they spend those months inside.
Mike Hoffmann built his on X with us for 3.5 years. His business went from $500K to $10M. Ben Kelly’s X went from 32K to 177K followers, with $4M+ in revenue we can trace back to it.
The common denominator is their brands transcended any one platform before hitting 8 figures.
This is what separates the big dawgs from the fish in the personal brand game.
Building an engine behind the personal brand.
If you want a personal brand where the right people already know how you think, built from the YouTube, podcast or calls you already have, see if you qualify to work with us.
Or just reply to this email. I reply to everyone.
Hope this helps.
Cheers.
Marcos
