The hardest-working sales person in your business is your content.
It works every hour of the day, talks to every prospect who looks you up, and decides who shows up on your calendar already warm.
The problem I see with a lot of founders: the business has moved on in the last year, and the content is still pitching the old version.
After generating over 3 million followers and 10 billion impressions across X, LinkedIn and more…
Here’s the fix:
Rewrite your content around the business you run today
You business changes fast.
New offer, bigger clients, doubled pricing, new webinar or event.
Your content rarely keeps up, because nobody owns the updating.
So prospects see content built for the buyer you had 2 months ago.
Your personal brand should a reflection the company-state you're building NOW.
Mike Hoffmann is the clearest example I have.
Over 3.5 years of us running his content, his X went from 10,132 to 163,753 followers while VendingPreneurs grew from $500K to $10M, by his numbers.
A business that grows 20x can't keep running on the posts it wrote in year 1.
We updated the strategy week after week, month after month to what’s performing on the algorithms + what’s relevant in Mike’s business at the time.
Vending machines —> Mico markets —> Unattended Retail —> A.I. Vending —> the list goes on and on.
Be current.
We work with founders and executives whose business has outgrown their content and who already have the calls, podcast, or newsletter to pull from. If that's you, see if you qualify to work with us (link).
Or just reply to this email. I reply to everyone.
Hope this helps.
Cheers.
Marcos
P.S. Here's a link to that full case study video I did with Mike:
