My agency has written over 100,000 tweets across hundreds of client accounts.
We've generated over $10 million in sales from X alone.
And after all of that, I can tell you with complete confidence that most people are leaving serious money on the table.
Most accounts have a content problem.
They create content for one type of buyer and completely ignoring the other three.
Every person who sees your post is at a different place on the buyer spectrum.
Some are problem unaware. They don't even know they have an issue yet. Your content should open their eyes.
Some are problem aware. They know something's off but don't know the fix.
Some are solution aware. They're comparing options, looking for the best one.
And some are product aware. They know about you. They just haven't pulled the trigger.
If you're only posting one type, you're only speaking to one type of buyer. The other 3 scroll past you every single day.
There are 6 formats that cover all 4 stages.
We've tested these across 100s of accounts.
1. Case Studies - For your most ready-to-buy leads. Show a real result, a real client, a real number. Pin it to your profile. I wrote a thread about generating $78K for a client in 30 days and got a DM that same week: "I saw your case study. I want to be next."
2. Lead Magnets - A full solution to one problem your audience has. Give it away for a follow or a reply. It positions you as an authority before anyone's spent a dime. I built from 1 to 10,000 followers using this alone.
3. Cool Ideas - A sharp original take on your industry. This is top-of-funnel. Gets people in the door. One of mine about vetting clients before taking them on directly led to a new client who said he didn't even realize it was a problem until he saw the tweet.
4. The "Recently" Format - Share something that just happened to you. Story, result, narrative, lesson. The "breaking news" effect stops the scroll. One of mine about LinkedIn paired with a client result landed a nine-figure executive in my DMs who then became a long-term client.
5. Memes - Lowers the guard. Makes people laugh. Builds community. Inside jokes that only your target market gets, get your target market following you. One of mine hit 85,000 views and brought in a flood of high-quality followers I warmed up over the next few weeks.
6. X Articles - Long-form content that walks someone through your entire method. Think of it as a public case for why you're the right choice. People binge these. X is pushing them hard right now.
None of this works if you deploy it randomly.
Think of your content as a funnel, not as individual posts.
Cool ideas, memes, recent stories. Top of funnel. Get people in the door.
Case studies, articles, lead magnets. Middle of funnel. Build trust, warm them up.
Call to actions. Bottom of funnel. Ask them to book, click, DM, subscribe.
Run all 6 formats with intention and your profile becomes a pipeline.
Double down on what converts.
Hope this helps.
Cheers.
Marcos
