your first 10k followers [STRATEGY]

We're going off the cuff for today's newsletter (no usual format).

This is the strategy you need to be using for your first 10K followers.

And even more so if you're under five K followers, which I call the swamp.

When you're in the swamp, you need to be targeting one specific avatar with your content.Use their language, their lingo, their slang. Name them in the hooks and create all your content as if you're speaking directly to them on a consulting call.

But there's a catch.

The conventional wisdom in this industry will tell you to aim for your 100 true fans.Don't try to go viral because that's just a vanity metric.Don't look at your analytics because it's just pumping your ego.

WE DENOUNCE THE CONVENTIONAL WISDOM.

Viral AND Profitable.

This is how you go BIG with your Personal Brand and organic content.

This is how you sustain the long-term investment of building a personal brand in the first place and make it WORTH IT.

you do this by incorporating all of the five pillars: P, E, S, T, O.

Personal + Expertise + Social-proof + Trending + Opinions.

You make your hot takes and the hills you die on known. You capitalize on the most popular topics in your industryyou show that you are actually human with behind-the-scenes and personal stories. You share little-known frameworks and then back it up with case studies and testimonials.

Your door will be kicked down by the right kinds of people if you employ the above strategy.

Down the line, when you pass 20, 30, 40,000 followers, you can do what's called a TAM pivot and start to employ broader topics. Maybe start targeting multiple demographics and start competing with the big docs like Gary Vee, Tony Robbins, Codie Sanchez, Alex Hormozi, and more (if you’re the 1% who cares about doing that at all…)

But until then, use this email as your pact.

Hope this helps

Cheers

Marcos

P.S. If you do $1m/year+ and want the best team in the industry in your corner implementing this for you… apply to work with us here.